India’s New Cosmetics Regulations Lower Barrier to Entry

India’s new cosmetic regulations are changing the playing field for global beauty retailers and brands bringing products into India. A new policy went into effect Dec. 15 that reduces costs to register products by 50 percent, from $2,000 per category to $1,000 per category, and increases the validity of the registration from three years to five years. Retailers and importers […]

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Essence Makeup Is Officially Sold at Target Now

All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission. Essence has been one of our favorite drugstore beauty brands for years. Without fail, it has launched countless products that make us wonder how something so good can be so inexpensive. And now, the […]

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I had a guy pool party last night. A couple guys talked about jerking off under water and did. Tonight is a coed party. Can girls get pregnant if there are sperm in the water? Afraid to tell parents what we did.

Thanks for your question. A lot of people wonder about sperm in pools. Sperm can live outside of the body for a short amount of time, except in very specific conditions. Good news is that sperm does not live long in pool water for a bunch of reasons, including the water itself and the temperature. So, you do not have […]

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Mass Retail Comes Into Focus

Late last year, mass-market beauty retailers were dealt a one-two punch. The first blow came from Ulta Beauty, which in November announced a deal to open 100 shops-in-shop in Target Stores; less than a month later, Sephora unveiled a long-term deal with Kohl’s that calls for up to 850 stores over the next three years. For the other key contenders […]

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Fashion Designer Harris Reed Collaborates With MAC

For Harris Reed, fluid fashion and beauty encompasses “more than just gender fluidity.” The London-based designer, who has dressed the likes of Harry Styles, Solange and Troye Sivan, has teamed with MAC Cosmetics on a Renaissance-inspired makeup collection. The collaboration includes three lipsticks, two cream color bases, nine eyeshadows and a kohl eyeliner, all of which come in gilded packaging, […]

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Master Class: Stéphane de la Faverie

This year, the Estée Lauder Cos., and its namesake flagship brand, turn 75. While the beauty industry is rife with brands that have been unable to maintain their appeal across generations, Lauder is the rare exception, adeptly evolving to meet the changing times, while also harnessing the power of its history. The year ahead looks to be another pivotal time […]

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