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Laura Geller, makeup artist and founder of her eponymous cosmetics brand, tells Allure how she and her team came to the decision to change the narrative on what's aspirational in beauty-brand imagery by featuring mature models. What made me go into this business — what fascinated me — was seeing the transformation in women where I grew up. I would […] Skin care is boosting beauty e-commerce sales during COVID-19. Industry-wide, beauty companies are seeing online gains during the pandemic, with skin care and wellness driving growth. At Net-a-porter, “skin care is massive,” said Newby Hands, beauty director, at WWD’s Digital Beauty Forum, in conversation with senior editor Allison Collins. “We have the time to use [skin care],” Hands said. “Instead […] David Yi wants to change beauty’s binary standards with a gender-inclusive brand of his own. The “Pretty Boys” author has cofounded a skin care company, Good Light, with Michael Engert, Supergoop’s former head of direct to consumer. After two years of research and product development, Good Light will bow on March 17 with three products created with the international readership […] Ahead of the game as ever, Clark’s Botanicals has become the first beauty brand to partner with Chess.com. Capitalizing on buzz from the Netflix show “The Queen’s Gambit,” the skin care brand will be cohosting a series of digital events on Chess.com, as well as the 200 million streamers it reaches on Twitch. The first match will take place on […] Benefit Cosmetics is investing in influencer-led virtual events in lieu of the buzzy — and expensive — in-person ones it is known to host. The cosmetics company is said to have spent $500,000 on a recent event — a fraction of the $10 million it reportedly spent on influencer activations pre-COVID-19. On Feb. 18, Benefit hosted a virtual launch party […] PARIS – L’Oréal is expanding its mandate to develop eco-friendly products by adopting a a “green sciences” approach to research and innovation. The world’s largest beauty company on Thursday announced that by 2030, 95 percent of the ingredients it uses in products are to come from renewable plant sources, minerals or circular processes. All of the formulas will be conceived […] When you think of a cork, if you do, you probably think of wine stoppers, or maybe dartboards. But cork jars and compacts? Those are new. They don't exactly glisten in a shelfie, but some sustainability experts are banking on cork to help shrink the beauty industry's carbon footprint — a Herculean task considering that, in 2018, almost 7.9 billion […] Content is still king, pandemic notwithstanding. The coronavirus has restricted traditional modes of revenue, but it hasn’t stopped the flow of content. On the contrary, it has accelerated it. Social media engagement shot up last spring, when people found themselves on their couches, going live. Instagram Live views spiked by 70 percent, Facebook reported, with beauty and fashion influencers experiencing […] Drawing on black eyeliner has been a makeup rite of passage for people since the dawn of time. Dating back to ancient Egypt, the likes of Cleopatra and Queen Nefertiti reached for kohl for not only aesthetics but also believe it could prevent and treat eye infections. In India, kajal has been smeared on in hopes of warding off the […] As consumers increasingly rely on the internet to help solve their skin care concerns, artificial intelligence providers stand to gain a plethora of consumer insights. Revieve, an artificial intelligence company that offers selfie- and questionnaire-based skin care diagnostics to the consumers of over 100 brand and retailers, has noticed a serious uptick in adoption, and therefore, of what consumers are […]
Laura Geller on Why Her Models Will Now Exclusively Be Over 40
Net-a-porter’s Newby Hands on What’s Selling in Beauty — and Why
David Yi Debuts Good Light Skin Care Brand
Clark’s Botanicals Partners With Chess.com
Benefit Cosmetics Invests in Virtual Event for Mascara Launch
L’Oréal Adopts a ‘Green Science’ Approach
Could Cork Save the Beauty Industry's Carbon Footprint?
How Low-fi Content Is Driving High Sales Growth
Sooty, Smudged Black Eyeliner Is About to Have a Major Revival
Revieve’s Top-Searched Skin Concerns, Ranked
