L’Oréal Plans to Make Shampoo Bottles from Carbon Emissions
PARIS – L’Oréal continues upping its sustainability practices.
The French beauty giant has teamed with Total and LanzaTech to produce the first plastic cosmetics bottle developed from industrial carbon emissions.
“This world first demonstrates the commitment of the three partners to the development of a sustainable circular economy for plastics and paves the way for opportunities for the capture and reuse of industrial carbon emissions,” L’Oréal said in a statement on Tuesday.
The three groups plan to work jointly to scale the production of such sustainable plastics and are open to working with others wanting to use such materials.
LanzaTech takes industrial carbon emissions and converts them into ethanol via a biological process. Total converts the ethanol into ethylene via a dehydration process, developed with IFP Axens, prior to polymerizing it into a polyethylene with the same technical characteristics as its fossil fuel equivalent. L’Oréal then uses the polyethylene to make packaging with the same quality and properties as traditional polyethylene, the cosmetics group said.
“L’Oréal is constantly improving the footprint of its packaging,” said Jacques Playe, the group’s packaging and development director. “With this innovation converting emissions into polyethylene, we aim to develop new sustainable packaging solutions. We have the ambition to use this sustainable material in our bottles of shampoo and conditioner by 2024, and we hope other companies will join us in using this breakthrough innovation.”
You May Also Like
View Gallery