Clark’s Botanicals Partners With Chess.com

Ahead of the game as ever, Clark’s Botanicals has become the first beauty brand to partner with Chess.com. Capitalizing on buzz from the Netflix show “The Queen’s Gambit,” the skin care brand will be cohosting a series of digital events on Chess.com, as well as the 200 million streamers it reaches on Twitch. The first match will take place on […]

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L’Oréal Adopts a ‘Green Science’ Approach

PARIS – L’Oréal is expanding its mandate to develop eco-friendly products by adopting a a “green sciences” approach to research and innovation. The world’s largest beauty company on Thursday announced that by 2030, 95 percent of the ingredients it uses in products are to come from renewable plant sources, minerals or circular processes. All of the formulas will be conceived […]

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How Low-fi Content Is Driving High Sales Growth

Content is still king, pandemic notwithstanding. The coronavirus has restricted traditional modes of revenue, but it hasn’t stopped the flow of content. On the contrary, it has accelerated it. Social media engagement shot up last spring, when people found themselves on their couches, going live. Instagram Live views spiked by 70 percent, Facebook reported, with beauty and fashion influencers experiencing […]

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Revieve’s Top-Searched Skin Concerns, Ranked

As consumers increasingly rely on the internet to help solve their skin care concerns, artificial intelligence providers stand to gain a plethora of consumer insights. Revieve, an artificial intelligence company that offers selfie- and questionnaire-based skin care diagnostics to the consumers of over 100 brand and retailers, has noticed a serious uptick in adoption, and therefore, of what consumers are […]

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What Does the AmfAR Gala Smell Like?

AmfAR has bottled up its gala in fragrance form. Unable to hold its famous, annual gathering in person, amfAR has released two fragrances to raise money for AIDS research and its COVID-19 fund, as well as drum up excitement for its virtual gala on March 4. The foundation has been working on fragrances for “the last several years,” chief executive […]

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