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Ahead of the game as ever, Clark’s Botanicals has become the first beauty brand to partner with Chess.com. Capitalizing on buzz from the Netflix show “The Queen’s Gambit,” the skin care brand will be cohosting a series of digital events on Chess.com, as well as the 200 million streamers it reaches on Twitch. The first match will take place on […] Benefit Cosmetics is investing in influencer-led virtual events in lieu of the buzzy — and expensive — in-person ones it is known to host. The cosmetics company is said to have spent $500,000 on a recent event — a fraction of the $10 million it reportedly spent on influencer activations pre-COVID-19. On Feb. 18, Benefit hosted a virtual launch party […] PARIS – L’Oréal is expanding its mandate to develop eco-friendly products by adopting a a “green sciences” approach to research and innovation. The world’s largest beauty company on Thursday announced that by 2030, 95 percent of the ingredients it uses in products are to come from renewable plant sources, minerals or circular processes. All of the formulas will be conceived […] When you think of a cork, if you do, you probably think of wine stoppers, or maybe dartboards. But cork jars and compacts? Those are new. They don't exactly glisten in a shelfie, but some sustainability experts are banking on cork to help shrink the beauty industry's carbon footprint — a Herculean task considering that, in 2018, almost 7.9 billion […] Content is still king, pandemic notwithstanding. The coronavirus has restricted traditional modes of revenue, but it hasn’t stopped the flow of content. On the contrary, it has accelerated it. Social media engagement shot up last spring, when people found themselves on their couches, going live. Instagram Live views spiked by 70 percent, Facebook reported, with beauty and fashion influencers experiencing […] Drawing on black eyeliner has been a makeup rite of passage for people since the dawn of time. Dating back to ancient Egypt, the likes of Cleopatra and Queen Nefertiti reached for kohl for not only aesthetics but also believe it could prevent and treat eye infections. In India, kajal has been smeared on in hopes of warding off the […] As consumers increasingly rely on the internet to help solve their skin care concerns, artificial intelligence providers stand to gain a plethora of consumer insights. Revieve, an artificial intelligence company that offers selfie- and questionnaire-based skin care diagnostics to the consumers of over 100 brand and retailers, has noticed a serious uptick in adoption, and therefore, of what consumers are […] I try not to buy more than what I need, but damn, am I a sucker for shiny things. While late-night scrolling through Instagram the other night, I stopped dead in my tracks to ogle a video of an oval-shaped gold ring I figured I'd never buy, but then something unexpected happened: the person wearing it poured nail polish into […] "Manicures and pedicures, I'm always tip-top/ When they say I'm not hot, all these lies need to stop." When the confidence-boosting hit "Icy Grl" dropped in 2017, I couldn't attend a party without hearing those lines over Khia's "My Neck, My Back" beat, shouting them alongside the other Black women in the room. You couldn't escape the bad bitch vibes […] AmfAR has bottled up its gala in fragrance form. Unable to hold its famous, annual gathering in person, amfAR has released two fragrances to raise money for AIDS research and its COVID-19 fund, as well as drum up excitement for its virtual gala on March 4. The foundation has been working on fragrances for “the last several years,” chief executive […]
Clark’s Botanicals Partners With Chess.com
Benefit Cosmetics Invests in Virtual Event for Mascara Launch
L’Oréal Adopts a ‘Green Science’ Approach
Could Cork Save the Beauty Industry's Carbon Footprint?
How Low-fi Content Is Driving High Sales Growth
Sooty, Smudged Black Eyeliner Is About to Have a Major Revival
Revieve’s Top-Searched Skin Concerns, Ranked
This Gorgeous Ring Doubles as a Tiny Palette for Your Makeup and Nail Polish
Saweetie Has Some Brilliant Tips for Functioning With Extremely Long Nails
What Does the AmfAR Gala Smell Like?
