Local food boon spurred by pandemic may be short-lived, new research reports

The COVID-19 pandemic affected American households in countless ways, but according to researchers, some of the most tangible shifts are taking place in the food system.

A combination of supply chain issues, tighter budgets, concern about shopping in public spaces, and increases in at-home preparation has led to a greater interest in sourcing food locally, but the question remains how long that interest will last. A team of researchers from Penn State’s Department of Agricultural Economics, Sociology and Education conducted a study to find out.

Their results, recently published in the journal Agribusiness, indicate the boon to local food producers may be short-lived, especially if consumers are feeling a sense of anxiety.

“During the pandemic, food consumption changed and so did the sourcing of that food,” said Martina Vecchi, assistant professor of agricultural economics at Penn State and lead author on the study. “A lot of people started exploring different ways of purchasing food and we wanted to understand the determining factors in their decisions.”

Using an online survey, the researchers asked 1,650 participants to reflect on the pandemic and their willingness to buy food locally. Their results suggest that thinking about the pandemic increased anxiety, reduced a sense of community belonging, and lowered the price premiums that respondents were willing to pay for local fruits, vegetables and meat.

“The main mechanism that drives the decreased willingness to pay for locally produced food is anxiety,” Vecchi said. “We didn’t expect this, but managing anxiety might be one of the most important things we can do to protect general health were there to be another health crisis.”

The researchers began the survey by inducing or “priming” a subset of participants to think about the impact of the pandemic on either their personal life, finances and health or on their local community and its members. They found that both prompts or “primes” increased participants’ levels of anxiety, slightly reduced their sense of community, and significantly decreased the hypothetical price premium participants were willing to pay for local food.

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