Stetson Fragrance License Changes Hands

Stetson’s fragrance license is getting a new home. Effective Jan. 1, heritage brand Stetson will be entering a new fragrance licensing agreement with Edge Beauty, whose portfolio includes brands like Cher and the Phluid Project. The license was previously held by Coty Inc. “Our ambition as a partner to Stetson is to make the brand more relevant, particularly today, as […]
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