Instagram and the male body image

In a new study among males depicted on Instagram, the majority of posts showed men with low body fat, while only a small fraction depicted men with high body fat. Sixty-two percent of posts showed men with low body fat and 41% showed high muscularity, whereas only 6% showed men with high body fat and 17% showed low muscularity. Men with both low body fat and high muscularity (35%) represented the largest group with a specific body type, according to the study published in Cyberpsychology, Behavior, and Social Networking.

“Male Body Image Portrayals on Instagram” was coauthored by Thomas Gültzow, Francine Schneider, and Ciska Hoving, Maastricht University, Netherlands, and Jeanine Guidry, Virginia Commonwealth University, Richmond, VA. The researchers reported that exercise was the most frequently shown behavior. Furthermore, the number of likes and comments was significantly related to body composition, and the number of responses increased with decreasing levels of body fat and increasing levels of body muscularity.

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